A Colour Story: Key Lime

Paige Eager Design Lead Samsara

What do Charli xcx's 'brat summer' album and key lime (pie) have in common? A zingy colour that became one of our top choices for our newest SS25 collection. Go behind the scenes with Samsara Design Lead, Paige Eager, and see how choosing colour is also about choosing an emotion.

"It's fresh, bright, bold. It has a lot of energy. And it makes me feel cool."

key lime mood board

Key Lime: The Colour Card

Evocative of summer fruits, ice creams, and pie, Key Lime is a sharp green colour that is both sweet and savoury. It's an accent, without being too in-your-face.

key lime sketch
key lime sketch 2

"People are loving it. It's such a fun colour."

key lime mood board
key lime sketch
key lime sketch 2

The Design Picks

The sharp green colour blew up last year with Charli xcx's album 'brat summer'. And we fell in love with it too. However, we wanted a shade of green with a bit more energy and zest. So we found the perfect Pantone shade for our newest colour and called it, Key Lime.

Paige Key Lime Story
shop all new ss25